In a survey by Glamour magazine last year, nearly 25 per cent of women aged 25 to 29 retouch their own photos. That number jumps to 41 per cent for women aged 18 to 24.
It's not surprising, as image-editing software is quite simple and cheaper than ever. Some of the software and applications that are used to edit photos include Instagram, PicMonkey, BeFunky, SumoPaint, Picasa, and, last but not least, Adobe Photoshop. There are tutorials on utube showing how to remove blemishes, smooth skin, whiten teeth, and adjusting the face's shape.
“[Retouching] is the nature of the digital age, we edit because we can,” said David Hlynsky, a University of Toronto professor in Photoshop and digital media.
However in the corporate sector there appears to be a total distrust by executives to get their portraits retouched. Why is this? From my observations, a photo tells a thousand words, so as a photographer I am trying to create a portrait that represents the executive. This is the image that people see of them from their website, social media, brochures, annual reports, to tenders that go to win new business.
So lets consider the survey, 41% of women do some retouching themselves to look better. So next time the PA or PR section suggest retouching think about your image.