Creating images for client's marketing collateral.

When I work on a project I'm looking for three different types of visual communication.

1. Hero shots. These photographs are the standout wow images which tells the story of the client's project. The ones that grabs the viewers attention. The ones people will look at and get the knowledge and understanding of the whole project in a dramatic an interesting way. As with a photograph above you can see the drama that's been created by the aerial shot and the curvature of the wide angle lens.

2. Supporting shots. The photos that are essentially the ones that back up the work of the hero images so viewer can see the detail in the clients product or service. The need to understand the process or product.

3. Layout shots. Designers of the client brochure needs to have space left in the photograph to be able to put headline, text and client logos.ie the sky and the water in the image above. Also the need to shoot vertically for a A4 front cover of a magazine or brochure and hortizontally to use a online website or powerpoint.